3M, Command(™) / Do. No Harm.
A blank wall is a canvas of damage-free possibilities, where you can experiment and explore, putting everything exactly where you want it — until you don’t. Command(™) Brand exists to give people the freedom to decorate their space without consequence.
Using fonts, colors and imagery from the campaign, I helped put together this standardized booklet to be used as a reference guide when showcasing brand assets and the brand as a whole moving forward throughout the duration of the Command(™) / Do. No Harm. campaign and beyond.
Client: 3M
Agency: Venables Bell + Partners
