Reebok x Cardi B
B Unexplainable Campaign | Fall/Winter 2020
We pitched for, concepted, and created an entire campaign all while working from home, to help celebrate and launch Cardi B’s new sneaker collection with Reebok. This campaign entitles women to move through life without explanation — just like Cardi — and empowers them to claim the space that they’re entitled to — within an industry that’s designed to exclude them.
I worked with our Creative Director, Design Director, Creative Team, and our Senior Production Artist to design, comp, and art direct social and retail assets for Phase 1 of this campaign.
I worked with our Design Director on set to help art direct a product photography shoot with our footwear/hand models, to create imagery that would later be used for our social/retail activations and key visuals.
On the day of launch, Cardi B’s shoe line sold out in 30 minutes. Since then this campaign has gained over 1 billion earned impressions online.
Below are a few highlights of the work.
Social
Key Visuals
Banner Ads
Behind the Scenes
Reebok x Cardi B
B Unexplainable Campaign | Fall/Winter 2021
Our partnership with Cardi B continued to grow over the year, so I worked with our Senior Designer, Creative Team, Motion Graphics Designer/Editor, and Post-Producer, to create social and E-commerce assets for Phase 3 of this campaign.
Social & E-comm Design
