Silk

~ Future Lions 2017 Entry ~

Goal: Increase trial of Silk non-dairy milk. 

Insight:  You can change the world with your grocery bag.

Silk can capitalize on the cultural energy surrounding small-scale activism and encourage people to make more sustainable food choices. 

Process: Our team researched effective environmental messaging strategies, augmented reality technology and the environmental impacts of different milk products before developing Betterbag, a data-driven AR experience and surrounding campaign.

Art Direction / Deck Design: Me

Strategy / Copy: Rachel Benner and Hannah Lewman


Prints


AR App


Deck