~ Future Lions 2017 Entry ~
Goal: Increase trial of Silk non-dairy milk.
Insight: You can change the world with your grocery bag.
Silk can capitalize on the cultural energy surrounding small-scale activism and encourage people to make more sustainable food choices.
Process: Our team researched effective environmental messaging strategies, augmented reality technology and the environmental impacts of different milk products before developing Betterbag, a data-driven AR experience and surrounding campaign.
Art Direction / Deck Design: Me