Reed's Ginger Brew
Goal: To show that Reed's Ginger Brew needs no beverage companion and thus, "too bold to blend in."
Art Direction / Design: Me
Copy: Nate Richards
Reed's Ginger Brew will partner with Spotify and create custom playlists designed to match the soul and personality of each ginger brew flavor. By scanning the QR code on Reed's new packages, users will be able to gain access to these playlists instantly while they enjoy their favorite beverage.