Leatherman Tools

Goal: To show potential consumers that a Leatherman tool is the perfect gift to be purchased and given to those who are experiencing an "in-between" moment in their lives.

Strategy: A Leatherman tool is a collection of life lessons.

Art Direction / Design / Photography / Strategy: Miró Merrill and Myself

Copy: Emily Garcia


Mood Board

Manifesto


Booklet packaged with every Multi - Tool Leatherman


Prints